la rambla, imagined city.

Synopsis

The “loncherías”, commonly regarded as popular low-cost meal establishments in Mexico City, come from the Spanish usage of word “lunch”.

It was after the American Intervention in Mexico towards 1846, it became a tradition to eat a “torta” at lunchtime, this was nothing other than the Mexican version of the “sandwich”.

This is how the “loncherías” were born and with them “La Rambla”, one of the oldest in Mexico City. A silent witness of the 20th century, its windows portray the daily walk of the city dwellers as if they were diffuse ghosts in this “Imagined City”.